Brexit: love, hate it, hugely ambivalent about it – whatever your view, it is undeniable that law firms are milking the UK’s forthcoming departure from the EU for all its worth in marketing capital.
The latest on the Brexit bandwagon is Kingsley Napley, a London law firm best known for its white collar crime practice. In among all the analysis papers and reams of commentary on the subject that are being spewed out almost hourly by law firms, the PR gurus at KN have produced something novel: an online Brexit crossword.
And while the puzzle does not purport to be of the cryptic variety, Brexit being Brexit, some of the clues will nonetheless have punters banging their heads on their desks. For example, 1 across: “The area replacing border control at the common borders.” And 12 down: “The principle or practice of referring measures proposed or passed by a legislative body.”
Others are a bit more straightforward. No huge kudos for getting 25 across: “He got us into it, but didn’t stay to get us out.”
Those who correctly complete the puzzle will be eligible for a bottle of Brexit bubbly from the firm.
Swiss lawyer seeks glamorous assistants
This is not something one would expect from either the normally staid European legal profession or the usually buttoned up Swiss. But it seems someone purporting to be an “international business lawyer” has failed to receive – or pay attention – to the diversity memos that cascade from management boards at law firms across Europe.
Michael H, according to his publicists, is a Swiss businessman and lawyer who “has a passion for developing projects within niche markets”. And he has landed on a right corker with Secretary Affairs, a recruitment agency with a twist: their main criterion for candidates is physical attractiveness.
With a subject as delicate as this, it is probably best if the lawyer’s PR statement speaks for itself. Apparently, after Michael H (unsurprisingly, he fails to provide a full name) “hired an experienced assistant with an interest in modelling … he quickly noticed that her attractive appearance was having a positive impact on business operations. Taking an open-minded approach, the entrepreneur concluded that the presence of an attractive person in such a prominent position of the company was positively influencing the brand image.
“Deciding to conduct some research, Michael found numerous articles observing the same occurrence and the idea behind Secretary Affairs was cemented.”
The Brief is naturally suspicious, but Michael H’s London PR agency assures us that he is legitimate. And there is a website. Go on, try to resist clicking.
We are of course keen to speak to Michael H, but so far he has not responded to The Brief’s requests for comment.